Commercial Real Estate Signs

Are you a commercial real estate investor looking to make your mark in the industry? Have you been searching for ways to increase visibility and attract more clients? Look no further. Investing in the right signage is essential to success as a real estate professional. Commercial real estate signs are powerful marketing tools that can set your business apart from competitors while creating an inviting atmosphere for potential customers. In this comprehensive guide, we’ll break down everything you need to know about investing in high-quality commercial real estate signs and how they can help your business thrive. So let’s get started!

Types of Signage

commercial real estate sign

Commercial real estate signs come in a variety of shapes and sizes. Yard signs, window decals, directional signs, building signs, and monument signs are common signage options for businesses. Yard signs can be placed around your business property to draw attention from passersby. Window decals allow you to customize your message on large glass windows or doors to increase visibility. 

Directional signs can help guide customers through complex structures, such as parking garages or multi-level buildings. Building signs should be placed prominently near the entrance of your location so that potential customers know exactly where they’re going right away. Monument signs provide an easy way to make sure people will recognize who occupies the space by showcasing your company logo and name. 

Professionally designed signage helps create brand recognition while making it easier for customers to find what they need quickly and efficiently.

Design Considerations

When it comes to designing a commercial real estate sign, several factors need to be taken into consideration. Color scheme, text size, and font selection all play an important role in the overall design of the signage. Also, layout options and graphics selection should be considered when designing a sign for your property.

The color scheme you choose is essential in creating the right look and feel for your commercial real estate sign. Bright colors can help draw attention to your business or property, while more muted tones may be better suited for certain properties like offices or residential buildings. It’s important to select hues that complement each other and create a cohesive look.

Text size and font selection significantly impact how legible your signs are from far away distances. The larger the typeface, the easier it will be for people passing by to read the information on your sign. Therefore, when selecting fonts, ensure they’re easy to read so viewers don’t strain their eyes trying to figure out what it says. You’ll also want to consider any special characters or symbols that could add visual interest but remain legible at different viewing angles.

Layout options can affect how effective a message is conveyed through a commercial real estate sign – if it’s too cluttered with unnecessary elements, it won’t grab anyone’s attention. A good rule of thumb is sticking with two main components: text and graphics, which should convey one single message without being overly complicated or confusing people who view them from afar. 

Graphics should reinforce whatever message is stated in the text without taking up too much space; this way, viewers can quickly understand what kind of business or property they’re looking for.

Legal Requirements

From building codes and zoning regulations to local ordinances and permit requirements, understanding the applicable laws is essential before putting up any signage. Here’s a quick overview of what you should look out for:

  • Building Codes: Make sure that all signs meet local municipal building code requirements. Structural integrity, wind resistance, and location restrictions – must all be considered when installing a sign on your property.
  • Zoning Regulations: Depending on where your business or property is located, additional zoning regulations may dictate the size of the sign and placement within the area. Researching this beforehand will save time (and potential fines).
  • Local Ordinances: Many municipalities have unique laws regarding outdoor advertising signage. In some cases, they can even restrict specific colors or typefaces from being used! So do your due diligence to ensure you’re not afoul of any local ordinances before investing in a new sign installation.
  • Permit Requirements: Finally, remember to apply for a permit if necessary; many areas require one before erecting a new sign structure or making substantial changes to an existing one. Be sure to check with your city or county government first to avoid any problems later on!

Placement Options

There are various options when choosing where to place commercial real estate signs. Wall-mounted signs can be placed on any exterior wall that faces the street or other public areas. Roof-mounted signs provide maximum visibility from afar, as they are mounted above most obstructions. 

Window signs allow business owners to utilize an existing asset while promoting their property and services. Pole signs are typically seen in shopping centers but may also be used for individual properties if allowed by the local government’s zoning regulations. 

Finally, yard signs are great tools for open houses and special events; however, they should always comply with local ordinances regulating sign placement. With so many options available, it is important to understand all legal requirements regarding signage before deciding.

Installation Methods

commercial real estate sign

Installing commercial real estate signs is a complex process that requires planning and expertise. The two main methods for installation are ground-mounted and wall-mounted, both of which require careful attention to detail.

Ground-mounted signs typically involve digging out the foundation and installing an anchor system before attaching the sign directly to it. This method ensures stability in various weather conditions and may include electrical computer displays. Wall-mounted signs use fasteners on existing structures or structural anchors embedded into buildings. Both methods require a post-installation inspection to ensure successful results.
The complexity of each installation varies depending on site factors, so it’s important to consult with professionals when assessing your signage needs. With proper planning and expert execution, you can create attractive yet sturdy signages lasting for years.

Maintenance & Upkeep

Commercial real estate signs are a valuable asset that requires maintenance and upkeep to keep them looking their best. This involves cleaning, checking for damage or vandalism, and keeping up with the latest regulations in signage display. Here is an overview of how to properly maintain commercial real estate signs:

best commercial real estate signs
  • Regularly clean the signage – this includes wiping down surfaces, removing debris from lettering, and ensuring no dirt or dust has accumulated on your sign.
  • Check for any damage or vandalism – Inspecting your sign regularly can help catch potential problems before they become too costly to repair. Be sure to look for cracks, fading paintwork, loose connections, etc., as these can all indicate damage or wear and tear over time.
  • Stay up-to-date with local signage regulations – Regulations vary depending on where you live, so it’s important to stay informed about changes in laws related to commercial property sign care. 

A neglected sign portrays a negative message which could be damaging to the business reputation – take some time each month to give your signs some TLC!


Investing in quality signage can go a long way toward making an impression on potential customers or tenants. When done correctly, with thorough consideration given to all aspects of selection, installation, and upkeep, commercial real estate signage can help take your business to new heights. Contact us today.